Promoting And Marketing A Book Or An eBook

I’ve been asked indirectly to give some advice on promoting and marketing a Book for a friend. This is probably starting to fall under the category of work, and generally my work is paid for. However part of marketing oneself is giving away free high level concepts and ideas. So this is what we can do for you at our commercial side –

I’m calling this a “30 minute blog”, because I’ve set my stopwatch and will stop writing at 30 minutes.

Promoting And Marketing Plan

You’ll need a plan. The plan should include your timescales. Promoting and marketing either costs money or you expend effort, ie hard work and do it yourself.

Make an inventory of resources, what’s my budget ?

Low budget – who are my friends that might help me ? who do I know that has skills ?

Decent budget – research companies that do promoting and marketing services. Inventory existing contacts with skills.

What do I need to do and when ?

By the time you have a publish date, then you should have already got a plan in place. Promoting and marketing can be started way in advance of the book being finished. Plan this out on a spreadsheet or month/year planner.

Key Ideas

The Central Focus

Your book should have graphical and written concepts in it’s marketing material. So you’ll probably need a book cover, with a graphical design that suits the content of the book – a picture says a thousand words they say.

If you have a decent budget hire a professional graphic designer. If not then ask around your friends and contacts that you’ve already made. The community has many graphic designers, some just starting out, and I’m sure you’ve been making friends with them, not just other writers. If you haven’t then now might be a good time to start.

For your “blurb” look at other books similar to your own. How did they write their blurb. Blurb needs to be short and concise, and needs to convey what the book is about and give reasons why people would want to buy it. If you have budget, consider paying a professional writer to write it. If not write it yourself and ask as many people as possible whom you respect their opinions for feedback. Collate feedback and adjust as you see fit.

The two above things ARE ABSOLUTELY CRUCIAL, do not get these wrong. This is what your customers will see when they are making that final buy or no buy decision.

You will also need a website. The website needs to be your promoting and marketing hub. All your graphics and blurb end up here. Your author bio should be nicely polished. And you’ll probably have a nice blog with lots of relevant articles on it.

The website is where you should be pushing all the traffic when you are both promoting and marketing anywhere else – “”. Make sure it’s easy for readers to reach your buy page.

Promoting AND Marketing

You will need to both promote and market your book.

Promoting may also be about promoting yourself as a writer eg “JK Rowling” and the product “Harry Potter”. Promoting is announcing yourself or your product, “Hey, I’m JK Rowling” or “This book is Harry Potter”. That’s it, it’s just making other human beings aware of you or your product’s existence.

Marketing is giving reasons to buy. “Hi, I’m JK Rowling, well known author and I’m a really cool person” or “This is the new Harry Potter book it’s got all kinds of magic, you won’t be able to put it down”.

Realise the difference between promoting and marketing it will help you. Check this out for more detail – A Gift – Marketing VS Promoting 101

Creating Buzz

To create “buzz” you will need to spend dollars and have people getting out there for you promoting and marketing OR you’ll need to do it yourself. To create buzz is basically some smoke and mirrors and some real value that is being offered to people whom you’ve got their attention. You need to keep on making things happen. Book reviews, guest articles on websites, articles on your own website, events surrounding your book. Anything that brings focus onto you and your book. Just keep on doing it as hard and fast as you can. Really exciting buzz happens when the thing reaches critical mass and it starts promoting and marketing itself, but don’t expect it. Main thing is just keep doing it

Some people will use controversy to help to create buzz, you see it in the media all the time. James Franco’s instagram scandal with the teenage Scottish girl, was probably an attempt to create buzz for his new movie. If your book has controversial aspects you can use this to attract attention. But do plan it carefully and think about what you’re doing if you are using controversy to attract attention, it could back fire.

Final Notes

The sky is the limit with a big budget, promoters and marketers can perform miracles given enough cash.

Without a big budget you have to look for creative ways to promote and market yourself. They will involve calling in favours, and perhaps doing favours for other people. Use your social networks of contacts you already have – for instance a graphic designer out there who’s bored or you could buy them a few beers, and viola!, he or she will do you a book cover.

We take on select clients as either consultants or contractors for their promoting and marketing projects. Do please contact us if you have a budget for this and would like our assistance.

For large budgets we can take care of almost everything, but you’d still need to be the figurehead.

Please note – We do not work on an affiliate or commission basis.

The End

Time’s up – 30 minutes of writing, plus a further 30 minutes of editing.

Commenters are invited to pass on any promoting and marketing ideas here, as an aid to any “starving authors” 🙂

Warm regards

Don Charisma

Resources & Sources

Book –

Notes for commenters:

Don Charisma Warning Improvised Writing

Comments are invited. BUT you are reminded that this is a public blog and you are also reminded to think before you press the “post comment” button. 

Good manners are a mark of a charismatic person – so please keep comments civil, non-argumentative, constructive and related, or they will be moderated. If you feel you can’t comply, press the “unfollow” button and/or refrain from commenting.

I read ALL comments but can’t always reply. I will comment if I think there’s something that I can add to what you’ve said. I do delete without notice comments that don’t follow rules above. For persistent offenders I will ignore you permanently and/or report you.

Most decent people already know how to behave respectfully. Thank you for your co-operation on the above.

Warm regards, Don Charisma

48 thoughts on “Promoting And Marketing A Book Or An eBook

  1. This is a great resource for anyone looking to promote and market their own book. Only a lucky few folks ever hit the jackpot and get a six-figure advance and all-inclusive promotion and publicity from a publishing house. Many of us will have to do it the hard way if we ever wish to succeed as authors. This is a great place to start from though. Thanks, Don! 🙂

  2. Thank you for the information and ideas-I know for me, one of my biggest concerns is graphic art for cover design. No idea where I’m going to hunt it up, but having some targets in mind is awesome. Thanks again

    1. I guess have a look around at designs for other book covers you like, and give them as a reference to the graphic designer … check out the “graphic-design” tab in the wordpress reader, my guess is you’ll find plenty of graphic designers there …

  3. Still putting everything together for my book and building up a writing portfolio (helps if you have one when you approach publishers) but will probably come back to this post when I need it.

  4. wow, this is fantastic info you’re sharing with us. As I finish my first novel, it’s what I’m now shifting my focus towards. You’ve given me- us some valuable food for thought. Thanks Don!

      1. Oh yes that is the song, written by Paul Anka. I went to school with his sister, Miriam.

  5. Reblogged this on VK and commented:
    Reposting this here for a friend of mine who wrote a book but got discouraged after finding out that Grumpy Cat got a book deal before she did. Also for the stranger who contacted me on LinkedIn to help out with her book for free – although happy to do it because of personal interest. Re. marketing, it’s always good to keep Kotler’s Ps in mind — and quantify deliverables before embarking on any projects.

      1. Sometimes? “Where the hell did my keys go?” Suddenly, The Magic Find It Fairy waves her magic wand of contempt in an elliptical orbit and somehow discerns the location of my keys.


  6. I see one man who was promoting his book on Fb. You can use social accounts to promote yourself. He published parts of his book and also little pictures with some phrases. Ermm… If you try to say viola like a famous expression, it is write voilà :D. (I studied a bit of French in the university :P).

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