I have to confess I had to look this one up a while ago. I’d use the words a lot and not actually understood what they mean’t.
Very enlightening, indeed.
Promoting – “I am here”
Marketing – “I am here, *smiles*”
Or put it another way
Promoting is the making people aware of the existence of a business/person/product/event etc
Promoting = THE WHAT
eg – “The Tate Modern Art Gallery, London, Bankside”
Marketing is (probably promoting plus) giving people reasons to buy/like/visit/take part/spend time with/invest in some way etc
Marketing = THE WHY (and often the what + the why)
eg – “Visit the Tate Modern Art Gallery because we have lots of cool contemporary art. Located on London’s prestigious bankside, covering X million sqaure feet. Cafe and shop, and rooftop bar with views across London. It’s a hoot !”
As I explained to someone the other day we’re all always subtly promoting ourselves and marketing ourselves. For instance as soon as you press the button “Create blog” you are promoting yourself, well unless you create a private blog. As soon as you start putting pretty pictures, making it look pretty and producing content, you are marketing.
For another instance, just being present at a location anywhere with other human beings is promoting. A smile is likely marketing. The what = you, they why=whatever you do to make yourself more appealing to other people.
So please, please can we stop with this holier than thou bullshit about Marketing OR Promoting – “oh I’m so pure and popular I don’t need to promote or market myself”. Everyone does it, all the time.
Show up and you’re promoting, put on a nice shirt or some makeup and you’re marketing, $1000 suit, you are so definitely marketing.
Only recluses and loners probably don’t promote or market, and I don’t suspect you’re one of those now are you ?
There are of course those that will vehement deny they are doing it. More than likely these are the people who are doing it the most. It’s like the magician who’ll never tell you how the trick is done. It’s a lie, he has a deception or slight of hand, of some kind. Some would rather believe it’s MAGIC than deception, not I.
“The lady doth protest too much, methinks” (from Hamlet by William Shakespeare), springs to mind.
Reality isn’t always sweet, but it sure is refreshing and liberating. Happiness sometimes comes from the letting go of illusions, and seeing the truth.
Resources & Sources
Fashion Girl Vector – all-free-download.com
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